every branding or rebranding process at ARA goes like this:

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we have a first meeting with our client for brand studies, that takes from 1 to 2 hours. in that meeting we learn the client's story, his goals, the aesthetics that match the vision of his brand, and what he needs.  which means, its a big analysis of what the client has going on today and what he wants to develop or improve with our help.

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based of that, our team starts its magic developing whatever the client need - it ususally take 1 month - and after all, we present a conclusion of our studies with the recommendation of what to do with the brand, strategically speaking, and also presenting visual solutions.