SERABONDY is a women-owned accessories brand based in miami, created by ELA IMER - a creative, fun, and strong turkish woman that fell in love with miami's energy from a young age.
SERABONDY's goals were to present an attractive and appealing instagram profile to its customers, to create a website where those customers could check the products in greater detail and even buy them through e-commerce, and also start participating in fashion-related fairs and events.
ara’s new marketing strategy included, first of all, a full rebranding.
"a positive epiphany is what lighted the spark to create SERABONDY.
we want you to have in mind that you don’t need to actually go anywhere to get to that place and feel that feeling. you can just go. you know, like when you listen to your favorite song or when you start packing for that vacation you’ve been waiting for; when you’re driving with the radio up and the windows down; when you get home after a day that took too long to end. It’s also when you drink the first sip of a cocktail by the beach. warm baths. smell of coffee in the morning. sleep with the alarm off. starry nights. laughing till your stomach hurts. that feeling right there.
we call it SERABONDY STATE OF MIND. and we have made the aesthetics of that. so you can feel it, and wear it."
respecting the story that was already being told, the new logo brought the same colors in new tones. as far as aesthetics, we updated it to a more 2021 trendy style, bringing a proposal of movement and fun with the new typography. all packaging and graphic materials were also developed following the same aesthetics.
creative direction & styling: LIANDRA SALES & ARA CREATIVE IDEAS
photo: TON GOMES
assistance: SERGIO SILVA
make up: DOMINIQUE KITCHEN
model: RACHEL GARCIA CARRILLO