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bohemian seed

a campaign

we were hired to conceptualize and direct the launch campaign of SOUL AND SALT, a brazilian boho style online store.

we hired the great MARIO ALZATE to support the brand in its mission of fighting against the "perfection dictatorship". the brand chose a real person instead of a professional model and decided not to do any image retouching.

photographer: mario alzate
model: ana carolina
creative director: ara creative ideas