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bohemian seed

a campaign

we were hired to conceptualize and direct the launch campaign of SOUL AND SALT, a brazilian boho style online store.

we hired the great MARIO ALZATE to support the brand in its mission of fighting against the "perfection dictatorship". the brand chose a real person instead of a professional model and decided not to do any image retouching.

photographer: mario alzate

model: ana carolina

creative director: ara creative ideas

brunette woman with arms up, holding her hair as she comes out of a beach full of seaweed wearing a patterned swimsuit and robe

brunette woman looking to the left wearing a brown boho hat and earings made of feather with the sunset touching her face

brunette woman looking to the right, wearing a brown boho hat, a dark green bikini top and metal earing

brunette caressing her hair wearing a mustard tank top and a beige cakhi shorts with a woven fiber bag