UGC: what is it and how to turn customers into brand ambassadors?

ok, let’s get straight to the point: what is UGC? UGC, or user-generated content, refers to any type of content—photos, videos, texts, reviews—created by the consumers themselves about a brand, product, or service. this content is often shared on social media, blogs, or review sites, and it’s one of the most authentic and powerful forms […]