a branding to remember

DANIELE
FAVARO CARDOSO

daniele is a mother of four, who transitioned from medicine to real estate. she assists families relocating, offering more than just house-hunting services; she provides relocation counseling, understanding that moving can be overwhelming.

her keen eye for detail, patience, and personalized approach ensure clients find not just a house, but a home. ARA created a brand that embodies this resilience and dedication to helping others.

keywords: #branding

just like a river, life can be unpredictable, taking unexpected turns and encountering obstacles along the way. water is a powerful symbol of fluidity and flow, and we’re using it on DANIELE’S logo to represent the idea of a dynamic and adaptable professional. just like the water that is constantly moving and changing, DANIELE successfully adapts to any conditions and responds to the unique needs of each client.

the lines are coming from different directions, which represents the encounter of DANIELE with her clients, suggesting that they are meeting and interacting from different perspectives and angles, with their own experiences and stories; it adds dynamism and motion to the design, which makes it more visually interesting and engaging.

“guiding you home, every step of the way.” that was the slogan for daniele’s new branding. we brought ou her biggest strength: helping clients navigate through a difficult and busy time in their life and finding them a home.

4 INFOS ABOUT THE JOB

#2

top real estate agency in the US: coldwell banker

100%

happy with the results

04

times mom. many times counselor.

the HOTTEST
river

key topics adressed on
the social media

fluidity

1

relocation

2

counselor

3

home

4

adaptive

5

strong

6

WHAT THE RED POWER DID:

adapting to DANIELLE’s needs, this project took more than the regular 3 months… but all was part of a bigger plan: to fit danielle’s busy life in her successful journey with COLDWELL BANKER, top #2 real estate agency in the country.

what we did? we made her cry! that was AWESOME. the whole team was in tears. we really got her, and we really translated her <3