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transforming distinct gems into timeless jewelry since 1973, efrai is not just another brand; it’s the perfect blend of heritage and innovation. rooted in family tradition yet driven by modern expertise, it embodies the regal essence of jewelry royalty with a contemporary flair.
services: #campaign #branding #website
we started our work with EFRAI diving deep into the brand to and created it’s new BRANDING. after that, to launch the new identity and visual, we crafted campaign that showcased their fine jewelry in this new light. with a minimalist aesthetic, we embraced regal sophistication and a clean look to ensure the pieces took center stage. the close ups strengthened the elegance and allure of each jewel.
amazing jewelry sets
movies for tv commercial, reels and website
final pictures takes for this campaign
the hottest youth revamp
with this campaign, ARA brought a newfound power to EFRAI, establishing and showcasing their rebranding through sophisticated concept translated into photos and videos. we took care of CREATIVE DIRECTION and PRODUCTION.
ARA’s strategic approach ensured that EFRAI’s legacy of craftsmanship and sophistication shone, attracting a wider audience and solidifying their position in the world of fine jewelry.
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