an unforgettable immigration experience

BEYOND
BORDERS

with 28 years of specialized experience in global mobility, HAYMAN-WOODWARD has consistently demonstrated a commitment to excellence. it is the only immigration company in the world with over 52,000 approved green cards, and over 200 out-of-status cases approved. the company has a global presence in 9 countries.

 

keywords:  #campaing

BEYOND BORDERS is an expression already used by the company in its institutional materials. “we go beyond borders” was the motto of the campaign, consisting of 3 films, which were aired during BIG BROTHER BRASIL 24 on globo play international.

the campaign was made in portuguese and its mission is to integrate the expressions BEYOND and BORDER into its content.

BEYOND – we alluded in all the videos to the fact that HAYMAN “goes beyond,” enabling its clients to think beyond, travel beyond, know beyond, explore beyond…

BORDER – we also alluded in all the videos to borders, breaking borders, crossing borders, new borders, etc.

4 COOL INFO ABOUT THIS CAMPAING

86

leads in 13 days of running the campaign

35%

increase in customer inquiries

+1M

average views

the HOTTEST last minute guest: will smith

what we wanted the
campaign to express

freedom

1

emotion

2

resilience

3

innovation

4

connection

5

WHAT THE RED POWER DID:

by meticulously orchestrating the BEYOND BORDERS campaign for HAYMAN-WOODWARD, from the initial concept to the final execution, we created an engaging narrative that transcended borders.

our team produced three captivating films that highlighted HAYMAN-WOODWARD’s unique ability to guide clients beyond both physical and metaphorical borders.

with an increase of 35% in client inquiries and over 1 million views, we surpassed all expectations. every element, from targeted market research to creative execution, was meticulously planned to ensure a powerful and memorable connection with the brand.