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the “rolls-royce of the festivals”, as said QUINCY JONES, takes place every summer in switzerland since 1976 with nearly 250 thousand spectators every year with a breath-taking setting and concerts with renowed acoustics.
for the first edition ever in miami, we worked with them to spread the festival name in florida, especially miami and orlando, working alongside influencers and celebrities.
keywords: #pr #design
we started this project understanding the target audience, crafting the press kit and mapping the influencers and influential individuals for our list.
it was amazing presenting this festival for people in miami and seeing the positive return the press kit had. we also created content while delivering the gifts, so the influencers and the festival could use the videos to promote the event and the lineup.
years of montreux jazz festival
ara guests: influencers and influential people
followers across all of the PR social media
the HOTTEST last minute guest: will smith
between the 25 influencers that participated, we were speaking to almost 7M FOLLOWERS. this list was built with the coolest people in miami who would really engage and add to the festival’s vibe.
ara’s design team was also in charge of graphics, OOH media and social media pieces. we took part in translating the vibe of this amazing festival in all of the ways we could!
oh, and we also heard that we have a designer that is a LEGEND.
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