how to create a complete 2025 marketing plan for your business
the world of marketing is evolving faster than ever, and what worked just a year ago might already feel outdated. as we look toward 2025, businesses are navigating a digital landscape that’s more competitive and complex than ever before. integrating technology, making data-driven decisions, and truly understanding your customers aren’t just nice-to-have anymore—they’re non-negotiables. by […]
how to create advertising campaigns that generate results and don’t waste budget
in a world where advertising giants can spend millions on campaigns, it’s easy to feel like small businesses are at a disadvantage. but the truth is, you don’t need a massive budget to create campaigns that deliver results. according to a WORDSTREAM study, small businesses using GOOGLE ADS spend an average of $9,000 to $10,000 […]
do you (or your business) really need to speak to gen z?
in the world of social media, many entrepreneurs feel the pressure to connect with GEN Z — those born between 1995 and 2012, who grew up with the internet and see technology as a core part of life. after all, it only takes opening any platform to get bombarded with memes, trends, and influencers dominating […]
how do you treat yourself when you can’t get it right?
for the first time, we invited a specialist to share her valuable reflections with us here. TAMYRIS MELO, a clinical psychologist and mentor, has crafted an incredible piece that tackles an essential topic for entrepreneurs: self-compassion. if you’ve ever been too hard on yourself or felt overwhelmed by your own expectations, this article is for […]
how to network effectively without being annoying
networking is not a self-serve buffet where you pick what you want, when you want it, and that’s it. one of the biggest mistakes people make in networking is acting with a self-serving mindset. only reaching out to your network when you need something doesn’t work, nor does offering help only if you expect something […]
overcoming imposter syndrome: powerful strategies to reclaim your confidence
how to cope when you can’t find a way out of the spiral we already talked about how to turn imposter syndrome in your favor here, but we don’t live in a perfect world, so, yes, it’s a difficult task. it may seem even impossible. that’s when you need to learn to cope with the […]
can you read imposter syndrome as a good sign?
yeah, that is a controversial title, but now that i got your attention let me explain. i’m not saying it’s a good THING, but the act of questioning yourself can be a good SIGN. think with me for a second: people who are really portraying someone they’re not AREN’T concerned with whether they’re capable enough, […]
