as our goal was to get people to visit and know the store, the invitation had the location in invisible ink, only visible with the flashlight, and an empty personalized case. it created a mystery that led people to the store to retrieve the sunglasses and big social media buzz.

the store hosted 50 invited guests, had an art exhibition inside and outside, and a party-like atmosphere that made people walk in from the street. where it was on time posting or exploring the campaign worth pictures after, almost every one of the guest posted on social media and shared with their friends the glasses, the new store and the experience they had with KOPAJOS in miami. 100% awareness!