HOT CHRISTMAS: ARA HOT’S MOM

sales on fire

HOT CHRISTMAS: ARA HOT'S MOM

SHABELLA NYC is the destination for exquisite jewelry that combines timeless elegance with fraternal passion. with bold and confident designs, the brand empowers women to shine on all occasions. valuing diversity, SHABELLA caters to all sizes, races, and religions, highlighting the unique beauty of each customer.

keywords: #arahot

for the 2023 holiday season, SHABELLA NYC trusted ara to create an explosive campaign that maximized their sales and brand presence. and thus, HOT CHRISTMAS was born.

HOT CHRISTMAS was a service launched to ignite christmas sales in 2023. the project consisted of delivering a complete strategic plan in one week (just in time for christmas).

the success of the structure and delivery of HOT CHRISTMAS led us to transform it into our entry-level service: ARA HOT!!!

the ara team worked closely with Shabella, starting with a detailed inventory analysis that revealed the perfect strategy: promoting the inventory as a unique collection, highlighting earrings and ear cuffs, which represented nearly half of the SKUs. in addition to communication solutions, we introduced business connections that led to a +4,500% increase in the brand’s sales in the following month.

the combination of a targeted discount strategy and smart distribution across online platforms and offline events was the key to this phenomenal result.

4 COOL INFO ABOUT THIS CAMPAIGN

3

hour meeting

1

week project

+4,500%

sales increase in a month

ARA HOT is the HOTTEST decision to generate impact

what we wanted the campaign to express

elegance

1 empowerment

2 exclusivity

3 festivity

4 sophistication

5 shine

6 confidence

7 inclusivity

8 modernity

9 impact

10 WHAT THE RED POWER DID:

ara, through the delivery of ARA HOT, was essential in diagnosing and aligning SHABELLA’s business vision. we worked on a strategic communication plan, revisiting all brand touchpoints. from the initial analysis to the direction for campaign execution, our team ensured highly successful results.

today, with ARA HOT, we offer a complete and agile solution: we start with a 1 to 2-hour meeting to define campaign objectives. then, we conduct an analysis and create a detailed brand report, defining the target audience, monthly goals, and activation channels. IN ONE WEEK we deliver a comprehensive communication plan, covering Instagram, website, newsletters, public relations, events, and campaigns, along with a strategic distribution of the main message and a detailed schedule for communication and campaign execution.

sales on fire