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picture this: two unforgettable nights, a stunning mansion, 700 guests, and brazilian music as the ultimate star. that’s how the music mansion stole the show in MIAMI during the 25th edition of the latin grammy awards on november 12th and 13th. the mansion turned into a stage for creativity, energy, and pure celebration!
keywords: #events
the performances? unforgettable! LUÍSA SONZA, PEDRO SAMPAIO, LAGUM, MARCELO JENECI, TIERRY, DJ JOÃO BRAZIL, DJ LUCCA SAVI, DJ RODRIGO VIEIRA and KETRYN GOETTEN got everyone moving. latin grammy nominees like XAMÃ and SIMONE MENDES also joined the party. and, as if that weren’t enough, celebrities like SOPHIE CHARLOTTE, BLOGUEIRINHA, and CONNOR KENNEDY brought a glamorous touch to the event.
to top it all off, the second night celebrated the birthday of rodrigo branco, the event’s director.
day 01:
official opening of music
mansion 2024: music, energy,
and an incredible lineup!
day 02:
another unforgettable night, celebrating brazilian music
with amazing artists.
rodrigo's birthday:
a grand finale with a
birthday celebration for
rodrigo branco!
of partying (and no one wanted to leave!)
instagram followers tuned in to the action
impressions on instagram and tiktok from billboard br
THE HOTTEST event at the 2024 latin grammy
CREATIVITY THAT STOLE THE SHOW
we handled every creative aspect of the event, crafting a unique visual identity. from the design of graphics, logos, and moodboards to personalized wristbands and uniforms—every detail was carefully curated to embody the energy of brazilian music.
organizing the first edition was no small feat, but our creative team worked in perfect harmony, rolled up their sleeves, and made it all happen. the result? a one-of-a-kind experience that will stay in everyone’s memory. and yes, it even made our team (and a few guests) tear up with pride. we truly captured the heart and soul of music mansion.
thanks, creative team :)) <3
BY BILLBOARD BRASIL
the “welcome to mansion” activation, in partnership with BILLBOARD BRASIL, was one of the project’s major highlights. recognized as one of the world’s leading music platforms, billboard brasil brought its sharp vision, iconic rankings, exclusive content, and strong digital presence. the brand is a trusted reference for artists, fans, and industry professionals alike.
the partnership delivered impressive results: over 14 MILLION impressions on INSTAGRAM AND TIKTOK, 210 EXCLUSIVE PIECES OF CONTENT published across multiple platforms, and a premium experience that stood out from competitors. the coverage also expanded to other platforms such as KWAI, THREADS, FACEBOOK, AND X, ensuring even greater reach.
and for 2025? We’re already planning new collaborations to take this partnership to the next level!
we created the concept, developed the visual identity, and crafted the event’s entire story. together with our partners, we curated the artist lineup and put together an amazing (and huge!) guest list. we also brought in strategic sponsors and brands, making sure their presence shone across every corner of the mansion and in all online communications.
every detail was meticulously planned to make music mansion an unforgettable experience!
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